Yes, that's a Love's Bakery truck that Hyori, a Korean popstar, is sitting on.
I still remember the scent of their fresh baked bread from the Kalihi off-ramp... wonderful how you could smell it from your car even with the windows rolled up while driving by.
Hyori's promo folks probably thought the Love's logo was cute. Maybe they could do some joint marketing, perhaps a full page color spread in the Honolulu Advertiser: "Buy a loaf of bread and win a chance to meet Hyori!" (I'm only half kidding - Hawaii people are pretty Hallyu-crazy. Korean pop-duo Fly to the Sky even held a concert there this Feb.)